rogman wrote:I have no problem with Killington trying to make a profit. I have no problem with them trying to maximize profits. However, I think they are fundamentally wrong in how they are going about it, and as a result will fail. You cannot just change your brand, and giving up skiers visits to do so is bad business. Like it or not, it's a zero sum game these days (4.1 M if you're counting). The skiers that leave will enhance the profits of other areas, which will not stand still. The argument that they are just getting rid of the "bottom feeders" just doesn't hold up. Certainly the increase in pass price may have that effect, but the shortening of the season does exactly the opposite. They are giving up on the most dedicated part of the market segment. In any area there is a core group that has a disproportionate effect on what the rest of the market does, and have a significant multiplier effect. Win them, win the market. That is the group Killington has alienated, and that is insane. The new Killington? The new Coke of branding.
I ain't got nothin' against nobody trying to make a decent
living
It ain't the money that's the issue
Only if that's the reason why these cats ain't makin' decent
music
That's when I got beef wit' you
And I'm a bring it to you like never
Go ahead, call me player-hater if it make you feel better
Try to jump my crew if you cats feel foggy
You need to wake up, and smell the damn coffee