ncholcomb wrote:Powdr was and still is faced with an asset that has suffered from 5 years or more years of neglect. They are doing their best, with the resources they have, to fix some of those problems. I think we'll see some of those improvements.
They aren't exactly limited as far as resources, but even going with the "eat what we kill" philosophy, why wouldn't they invest about the amount Killington has been making the past few years into the resort (8-14 million), for this season?
They are also faced with a business that has lost over 250,000-400,000 or more customers in the last 5 years!
That's true, but their current actions certainly aren't going to be bringing more people into the area, if anything they will lose even more visits.
They have apparently decided that, in the short term, they cannot recover all of those customers, and that they need to focus on making their existing operations more profitable, while, at the same time, spending money to make sure the ski area is clean , well maintained and safe. They have been quoted out of context as saying that they want fewer customers. Powdr wants to operate the ski area in a profitable manner, and if the people that came here, when it was not profitable, decide to go someplace else, Powdr is willing to accept that. It was not profitable for them to have to make snow on the same trails three times in the Thanksgiving time period to allow a few skiers to ski on lousy snow. They have also figured out that it makes no sense to keep certain lodges open, on a full service basis, for a handful of skiers.
First of all, the area IS profitable, and 8-14 million a year (which is what they've been making), can pay for a good amount of upgrades each year, especially since you would assume that Powdr would be able to boost profits further by drawing in even more skiers.
As far as lodges go, I can fully understand closing some of the lodges midweek, I just can't understand the ones they've chosen. Currently, they've said that the only lodges with food will be the Peak, Snowshed and Rams Head. It would be much nicer if they'd close one of those and open KBL instead.
For early/late season, I understand that it probably isn't profitable. However, there are many things Powdr could do instead of just cutting it entirely.
Some examples of things they could do:
Buy more modern snowmaking equipment that can function more efficiently in high temperatures.
Move the late-season back to Downdraft/The Canyon, which would require far less snow, and holds it better as well. (This would require some method of getting skiers to and from it though, as running the gondola just for that would be a bit of a waste).
They have made decisions to change how they are running the business so that they can have more money left over to invest for the future.
The issue I have with that is they are already a very profitable resort, and if they just invested the money they've been making the past few years back into the area, they'd be back up to their old numbers quickly and raking in money, without cutting all the elements that made K the best resort in the east.
What's wrong with the old strategy of making money AND making your customers happy?
But they have not done a good job of communicating with people that are affected, outside of their own company.
I agree.
But we have to accept the fact that they are making good faith efforts to achieve their mission AND to become more profitable.
In all honesty, I do not see a single action that they've made so far that can be made to be good for their customers, or anything but their profit. (and probably only short-term, because other areas are now offering much more for less).